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美国广告专业全面介绍

发布时间:05-13

首页 > 留学专业 > 留学专业解析 > 文科 > PR/广告 > 美国广告专业全面介绍

美国广告行业作为一个竞争大,收益高的行业,越来越受到学生们的青睐,申请美国广告专业的学生也逐渐增多,那么,美国广告专业都学些什么?就业前景如何呢?

美国广告学专业分支专业:

Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

Creative Track: The creative track will prepare students for careers in art direction or copywriting.

Thesis Track: The thesis track will prepare students for careers in marketing research or education.

美国广告学专业主要课程内容:

综合基础课程:Advertising and Society,Writing for Media Professionals,Principles and Practices of Advertising,Advertising Campaigns 以下是任一方向的课程

管理方向(Management track concentration courses):Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

研究方向(Thesis track concentration courses):Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

美国广告学专业研究生职业前景:

就业方向:广告设计人员,企划人员,美术指导,广告客户经理,广告销售策划,资深写得可以做到广告创意总监等。

就业市场:广告代理公司,传媒业,或者组织机构的市场策划,研究机构等。


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